April Chen



April was born in Chicago, raised in Hong Kong and currently in Boston. She graduated from Babson College with a concentration in Technology, Entrepreneurship & Design. While she was a student there, she co-founded a company called Gentle, with the mission to bridge empathy with action through culture-shifting paper goods and spaces. She now continues to combine her creativity with venture-building in a journey of engaging with what gentleness means and looks like.


Gentle’s mission is to create opportunities for the integration of gentleness into our daily lives, communities and public engagement. We are setting out to explore, make and engage around the question: “What does the word “gentle” really mean?” through our products, events and partnerships. We aim to craft a brand that celebrates gentleness as a wise, difficult-yet-necessary, admirable, empathetic characteristic that we all need, no matter who we are or where we are.